Why HubSpot users need Centerflow
CRM
HubSpot is excellent at managing contacts, deals, and pipelines.
It tells you what happened in your CRM.
But for most marketing teams, the real problem sits before that point:
You don’t clearly see how people got there, which channels influenced them, or which campaigns actually drove revenue.
That’s where HubSpot alone falls short — and where Centerflow comes in.
HubSpot shows outcomes, not journeys
In HubSpot, a lead often looks like this:
- Source: Google Ads
- Status: Qualified
- Deal: Won
What’s missing is everything that happened before that moment:
- Did this person first arrive via organic search?
- Did they interact with LinkedIn ads weeks earlier?
- Did email or content nurture the decision?
- How many sessions did it take before converting?
HubSpot stores the result.Centerflow reveals the full path that led to it.
What Centerflow adds to HubSpot
Centerflow connects website behavior, campaign data and CRM outcomes into one continuous timeline.
When HubSpot and Centerflow work together, every contact and deal includes:
- the complete customer journey
- multi-session and cross-device attribution
- campaign and channel influence
- real revenue tied back to marketing efforts
Instead of guessing why a deal closed, you can see exactly what influenced it.
Solving HubSpot’s biggest blind spots
HubSpot wasn’t built to answer questions like:
- Which channels create the highest-value deals?
- Which campaigns assist conversions but never get last-click credit?
- How do long sales cycles actually unfold across channels?
- Where should budget be shifted to drive more revenue, not just leads?
Centerflow fills these gaps by connecting:
- first-party website data
- marketing channels and campaigns
- CRM leads, deals and revenue
All in one system.
From lead attribution to revenue clarity
With Centerflow connected to HubSpot, attribution moves beyond first-touch or last-touch labels.
You can see:
- which channels initiate demand
- which touchpoints support conversion
- which campaigns drive real revenue
And because deal values flow back into Centerflow, you’re not optimizing for form fills — you’re optimizing for closed deals.
A simple example
A HubSpot user sees Google Ads credited for most conversions.
After connecting Centerflow, they discover:
- LinkedIn ads often start the journey
- Content builds trust over multiple sessions
- Google Ads frequently captures the final click
Suddenly, budget decisions change.Not because of opinions, but because the data shows the full story.
Why HubSpot teams adopt Centerflow
Teams typically use Centerflow to:
- eliminate attribution guesswork
- align marketing and sales on real performance
- stop over-investing in last-click channels
- optimise campaigns based on revenue, not volume
- understand long and complex customer journeys
It turns HubSpot from a reporting system into a decision-making engine.
Getting started is straightforward
Centerflow doesn’t replace HubSpot — it strengthens it.
Setup usually involves:
- Connecting your HubSpot account
- Adding Centerflow tracking to your site
- Enabling journey and revenue attribution
- Reviewing insights in one unified dashboard
No complex engineering. No manual exports.
Final thought
HubSpot is great at managing what happens after a lead exists.Centerflow makes sure you understand everything that happened before — and how it connects to revenue.
If you rely on HubSpot to run your marketing and sales operation, Centerflow gives you the missing layer:clarity across the entire customer journey, from first touch to closed deal.
