We have a standard integration with Guestplan. You simply need to check that you're using Guestplan and Centerflow does the rest. The setup is straightforward with no technical steps required.
Guestplan
Integrating Guestplan with Centerflow brings all your guests and reservations together with your marketing data, so you see exactly which campaigns and channels generate valuable reservations.
Overview
Integrating Guestplan with Centerflow brings all your guests and reservations together with your marketing data, so you see exactly which campaigns and channels generate valuable reservations. Once connected, all reservations placed through the Guestplan widget on your website flow into Centerflow with first-party attribution data such as source, campaign, keyword, and UTM parameters. This makes it possible to trace every reservation back to the exact marketing touchpoint that generated it.
By integrating Guestplan with Centerflow, you can:
- Synchronize all reservations from your Guestplan widget with complete first-party attribution data such as source, campaign, keyword, and UTM values
- Set a fixed value per guest, so Centerflow automatically converts the number of reservations into estimated revenue value
- Capture the true revenue value of reservations by connecting with your point-of-sale system, so you see exact ROI per campaign
- Use reservations as conversions in your reports and analyses to compare channels, campaigns, and advertising networks
- Share reservation data with advertising platforms like Google Ads as offline conversions, so you can better optimize your ad spend
- See how much you’re spending on marketing campaigns and what it returns in reservation volume and total revenue
- Understand which guests come from which marketing channels, so you can strategically shift budgets toward the best-performing sources
Guestplan is a reservation system for restaurants that enables teams to accept reservations online, manage bookings, and deliver guests a streamlined booking experience. By integrating Guestplan with Centerflow, restaurant owners and marketers can unify their online reservations with first-party data and attribution to understand which marketing activities actually deliver full tables and revenue growth.
FAQ’s
Yes. Centerflow automatically adds first-party attribution data to each reservation, including the campaign, keyword, source, and UTM parameters that generated it.
Yes. With this integration, you can send reservations as offline conversions to Google Ads, so you see which search terms, ads, and campaigns actually attract guests.