We have a standard integration with Formitable. Simply indicate that you use Formitable, and Centerflow does the rest.
Formitable
Integrating Formitable with Centerflow brings all your guests and reservations together with your marketing data, so you see exactly which campaigns and channels generate valuable reservations.


Overview
Integrating Formitable with Centerflow brings all your guests and reservations together with your marketing data, so you see exactly which campaigns and channels generate valuable reservations. Once the integration is active, every reservation placed through the Formitable widget on your website arrives in Centerflow with first-party attribution data such as source, campaign, keyword and UTM parameters. This lets you trace every reservation back to the exact marketing touchpoint that generated it.
What you get with Formitable and Centerflow:
- Sync all reservations from your Formitable widget with complete first-party attribution data
- Set a fixed value per guest, so Centerflow automatically converts the number of reservations into an estimated revenue value
- Capture the actual revenue value of reservations by connecting your POS system
- Use reservations as conversions in your reports and analyses
- Share reservation data with ad platforms such as Google Ads as offline conversions
- See how much you spend on campaigns and what it returns
- Discover which guests come in through which marketing channel
FAQ’s
Yes. Centerflow automatically adds first-party attribution data to every reservation.
Yes. With this integration you send reservations to Google Ads as offline conversions.

