You install the Centerflow tracking on your website. Centerflow automatically recognises your Formidable Forms forms and registers every submission as a lead.
Formidable Forms
With the Formidable Forms integration, every form submission on your WordPress site arrives in Centerflow, including the campaign, keyword and channel the lead came from.
Overview
Formidable Forms, the advanced form plugin for WordPress, works in Centerflow like any other form. Once the integration is active, every submission arrives as a lead with first-party attribution data such as source, campaign, keyword and UTM parameters, plus all fields the visitor filled in. So you see per form which campaigns and channels generate enquiries.
What you get with Formidable Forms and Centerflow:
- Every submission of your Formidable Forms forms arrives in Centerflow with complete first-party attribution data
- All filled-in fields come along, so your lead is complete in Centerflow
- Use all your existing forms, without rebuilding them
- Use form submissions as conversions in your reports and analyses
- Send qualified and won leads to Google Ads as offline conversions
- See per campaign, keyword and channel how many leads and how much revenue come in
- Automatically forward leads to your CRM, such as HubSpot, Pipedrive, Salesforce or Teamleader
FAQ’s
No. Your existing forms, notifications and other integrations keep working as they are.
Yes. You send qualified and won leads to Google Ads as offline conversions, so your campaigns optimise for leads that actually deliver.