You connect Microsoft Bookings to Centerflow once. After that, every new appointment arrives automatically, including the appointment details.
Microsoft Bookings
Integrating Microsoft Bookings with Centerflow links every online appointment to the campaign, channel and keyword the customer came from.
Overview
With Microsoft Bookings, the appointment scheduler in Microsoft 365, customers book appointments themselves. Once the integration is active, every booked appointment arrives in Centerflow with first-party attribution data such as source, campaign, keyword and UTM parameters. The appointment details come along, such as the appointment type, date and time. So you see exactly which marketing fills your calendar.
What you get with Microsoft Bookings and Centerflow:
- All online appointments from Microsoft Bookings arrive in Centerflow with complete first-party attribution data
- Appointment details come along, such as appointment type, date and time
- Set a fixed value per appointment, so you see what your calendar is worth
- Use appointments as conversions in your reports and analyses
- Send appointments to Google Ads as offline conversions
- See how much you spend on campaigns and how many appointments that generates
- Discover which customers come in through which marketing channel
FAQ’s
The appointment details, such as appointment type, date and time, supplemented with first-party attribution data such as source, campaign and keyword.
Yes. You send booked appointments to Google Ads as offline conversions, so your campaigns optimise for real appointments.