MailerLite

With the MailerLite integration, every new lead from Centerflow automatically lands in MailerLite, including the campaign, keyword and channel it came from.
Connect MailerLite
MailerLite logo

Overview

When a lead comes in, you want to follow up quickly and well. By connecting MailerLite, the simple tool for email marketing and newsletters, to Centerflow, every new lead is automatically added to your list in MailerLite, with first-party attribution data such as source, campaign, keyword and UTM parameters as fields on the contact. So someone who came in through a Google Ads campaign gets a different follow-up than someone who came through your newsletter or social media.

What you get with MailerLite and Centerflow:

  • Automatically add new leads from Centerflow to your list in MailerLite
  • Store source, campaign, keyword and channel as fields on the contact in MailerLite
  • Create segments based on where a lead came from
  • Tailor follow-up emails and automations to the channel the lead came from
  • Only forward leads who gave consent to your mailing list
  • See per campaign how many new subscribers come in

FAQ’s

You connect MailerLite to Centerflow once and choose which list new leads go to. After that, every new lead is added automatically.
The lead's contact details, supplemented with first-party attribution data such as source, campaign, keyword and UTM parameters. You decide which MailerLite fields it goes into.
You decide which leads are forwarded. That way you only add contacts who gave consent, for example through a checkbox in your form.