You connect CallRail to Centerflow once. After that, every new incoming call arrives automatically as a lead.
CallRail
With the CallRail integration, every phone call arrives as a lead in Centerflow, so you see which campaigns and channels make the phone ring.
Overview
For many businesses the phone is the most important channel, yet callers are hard to measure. By connecting CallRail, the platform for call tracking and call analytics, to Centerflow, incoming calls arrive as leads, with the number, duration and time of the call. Centerflow links the call to the visitor and the campaign they came from. So besides forms, you also see which marketing generates phone calls.
What you get with CallRail and Centerflow:
- Receive incoming calls from CallRail as leads in Centerflow
- Call details come along, such as number, duration and time
- See calls and forms together per campaign, keyword and channel
- Use calls as conversions in your reports and analyses
- Send qualified calls to Google Ads as offline conversions
- Discover which channels bring in callers who become customers
FAQ’s
The phone number, duration and time of the call, supplemented with the attribution data Centerflow can link to the caller.
Yes. You send calls that lead to a customer to Google Ads as offline conversions, so your campaigns also optimise for phone calls.