You connect FRANK to Centerflow once. After that, every new online reservation arrives automatically.
FRANK
Integrating FRANK with Centerflow brings all your guests and reservations together with your marketing data, so you see exactly which campaigns and channels generate valuable reservations.
Overview
Integrating FRANK with Centerflow brings all your guests and reservations together with your marketing data, so you see exactly which campaigns and channels generate valuable reservations. Once the integration is active, every reservation placed through FRANK on your website arrives in Centerflow with first-party attribution data such as source, campaign, keyword and UTM parameters. This lets you trace every reservation back to the exact marketing touchpoint that generated it.
What you get with FRANK and Centerflow:
- All online reservations from FRANK arrive in Centerflow with complete first-party attribution data
- Set a fixed value per guest, so Centerflow automatically converts the number of reservations into an estimated revenue value
- Capture the actual revenue value of reservations by connecting your POS system
- Use reservations as conversions in your reports and analyses
- Share reservation data with ad platforms such as Google Ads as offline conversions
- See how much you spend on campaigns and what it returns
- Discover which guests come in through which marketing channel
FAQ’s
Yes. Centerflow automatically adds first-party attribution data to every reservation.
Yes. With this integration you send reservations to Google Ads as offline conversions.