Yes. With Centerflow you can segment based on true first party data like campaign source, keyword, landing page behavior and purchase history. This allows you to create far more targeted, high performing email segments.
Mailchimp
Integrating Mailchimp with Centerflow gives you a complete view of how email, website behavior and marketing efforts work together.
Overview
Integrating Mailchimp with Centerflow gives you a complete view of how email, website behavior and marketing efforts work together. Once connected, leads captured by Centerflow, including their source, campaign, keyword and attribution path, can be sent directly into your Mailchimp audience. This allows you to build smarter segments, personalize email journeys and ensure your campaigns always run on accurate, first-party data. At the same time, Mailchimp engagement metrics such as opens, clicks or campaign interactions can flow back into Centerflow, giving you a unified understanding of how email activity contributes to the customer journey and revenue.
By adding Mailchimp as an integration in the Centerflow dashboard, you can:
- Sync new Centerflow leads into Mailchimp, enriched with source, campaign and UTM data
- Build smarter Mailchimp segments using true first-party attribution
- Connect Mailchimp email engagement (opens, clicks, campaign interactions) to your Centerflow lead profiles where technically supported
- Identify which marketing efforts lead to subscribers, customers and repeat revenue
- Combine Mailchimp data with website behavior and channel performance inside Centerflow for full-funnel insight
Mailchimp is a leading email marketing and automation platform used to manage audiences, create campaigns and track engagement. It integrates with ecommerce and marketing tools to support growth and personalized communication. Connected with Centerflow, teams can base segmentation and automation on accurate first-party insights, making every email more relevant and every campaign easier to measure.
FAQ’s
Centerflow can capture supported Mailchimp engagement signals such as opens or clicks, helping you understand how email influences conversions.
You can build segments based on true first-party attribution, ensuring emails target leads with the highest intent, not just generic lists.