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Lead Tracking
Track every lead back to its source
Stop guessing where your best leads come from. Centerflow’s lead tracking reveals the complete journey of every conversion, from first click to closed deal, with detailed attribution data that actually works.
See individual leads, not just numbers
Complete customer journey mapping
Leads with real revenue value
Individual Lead Intelligence
See which leads came from marketing efforts
Most analytics tools give you aggregated data – “10 leads from Google Ads” – but leave you guessing which specific leads those were. Centerflow changes that completely. Every lead in your dashboard shows exact source, campaign, and device.
Advanced Session Stitching
Connect every touchpoint in your customer’s journey
Your customers don’t convert in a single session. They research on mobile, compare options on desktop, and might convert days later from a different location. Centerflow connects these fragmented sessions using advanced fingerprinting and probabilistic matching, giving you the complete story of how your leads actually convert—from office-to-home transitions to cross-device tracking.
Returning Lead Recognition
Never lose attribution when leads return
When a lead converts through Google Ads but returns weeks later via email to request another quote, most systems lose attribution. Centerflow doesn’t. We connect returning leads to their original source, so your Google Ads campaign gets credit for that deal.
Universal Form Compatibility
Works with any form and connects to your CRM
When a lead converts through Google Ads but returns weeks later via email to request another quote, most systems lose attribution. Centerflow doesn’t. We connect returning leads to their original source, so your Google Ads campaign gets credit for that deal.
1.000+ Integrations
Connects with all the tools you already use
We don’t just integrate with your tools, we make them work better. See your complete customer journey everywhere.
Frequently asked questions
Centerflow shows you exactly which marketing activities generate real results. Instead of only seeing clicks or form submissions, you can trace every lead and customer back to the channel, campaign and touchpoints that caused the conversion. This gives you one clear picture of what works and what does not.
Google Analytics focuses on website behavior and overall data. Centerflow goes further by connecting marketing activity to real business outcomes like leads, deals and revenue. Centerflow uses first-party tracking and CRM data to become the source of truth for marketing performance.
Centerflow works with any UTM-tagged traffic and all major ad platforms you integrate with: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads. Plus email marketing, organic search, referrals and direct traffic. Everything measured together in one place.
Yes. Centerflow integrates with popular CRM systems like HubSpot, Salesforce, Pipedrive, Teamleader and others. Leads and deals from your CRM are connected back to the marketing that generated them, so you can measure true ROI instead of just lead volume.
Yes. Centerflow does not only show how many leads a campaign generates, but also which leads become customers and how valuable they are. This helps you stop guessing and start investing in campaigns that actually drive revenue.
Centerflow is built for long and complex customer journeys. Whether a sale takes days or months, all touchpoints are connected. You can see how early interactions like ads, content or email contribute to deals that close much later.
Centerflow connects visits across sessions and devices into one journey where possible. This means you see the full path a customer takes before converting, instead of fragmented sessions that hide the real impact of marketing.
Yes. Centerflow uses first-party tracking and is built with privacy in mind. It works with consent management platforms and does not rely on third-party cookies. You remain in control of your data and stay compliant with modern privacy standards.
Absolutely. Many agencies use Centerflow to prove marketing value to clients. It allows you to clearly show which channels and campaigns generate leads and revenue, making reporting more transparent and strengthening client relationships.
By showing which marketing efforts generate real customers and revenue, Centerflow helps you confidently shift budget away from underperforming channels and invest more in what works. Most users stop optimizing for clicks and start optimizing for impact.
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