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Offline conversion tracking
Turn every conversion into optimization data
Stop optimizing campaigns on incomplete data. Automatically send real revenue values from your CRM or Centerflow to Google Ads, Meta, and other platforms to optimize for customers who actually drive business growth.
Real revenue optimization
Cross-platform automation
Lifetime customer value
Google Ads Offline Conversions
Optimize bidding with real revenue data
Automatically send offline conversions to Meta using the Conversions API. When leads from Facebook or Instagram close deals in your CRM, Meta’s algorithms learn which audiences and creative drive actual customers. Value Optimization bidding then focuses spend on prospects most likely to convert into profitable customers.
Meta and Facebook Conversions API
Maximize ad performance with revenue data
Automatically send offline conversions to Meta using the Conversions API. When leads from Facebook or Instagram close deals in your CRM, Meta’s algorithms learn which audiences and creative drive actual customers. Value Optimization bidding then focuses spend on prospects most likely to convert into profitable customers.
LinkedIn and Microsoft Ads Integration
Optimize B2B campaigns with deal data
LinkedIn Ads and Microsoft Ads receive offline conversion data to optimize for actual business outcomes. When a LinkedIn campaign generates a €25,000 software deal or Microsoft Ads drives a consulting contract, this revenue data improves audience targeting and bid optimization across professional networks.
Revenue Attribution Across Customer Lifecycle
Track customer value back to original source
Advanced attribution connects every customer interaction back to its original marketing source. When an existing customer places a new €25,000 order six months after their initial €5,000 purchase, both are attributed to the original campaign. This lifetime value data gives platforms complete customer information for better optimization strategies.
1.000+ Integrations
Connects with all the tools you already use
We don’t just integrate with your tools, we make them work better. See your complete customer journey everywhere.
Frequently asked questions
Centerflow shows you exactly which marketing activities generate real results. Instead of only seeing clicks or form submissions, you can trace every lead and customer back to the channel, campaign and touchpoints that caused the conversion. This gives you one clear picture of what works and what does not.
Google Analytics focuses on website behavior and overall data. Centerflow goes further by connecting marketing activity to real business outcomes like leads, deals and revenue. Centerflow uses first-party tracking and CRM data to become the source of truth for marketing performance.
Centerflow works with any UTM-tagged traffic and all major ad platforms you integrate with: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads. Plus email marketing, organic search, referrals and direct traffic. Everything measured together in one place.
Yes. Centerflow integrates with popular CRM systems like HubSpot, Salesforce, Pipedrive, Teamleader and others. Leads and deals from your CRM are connected back to the marketing that generated them, so you can measure true ROI instead of just lead volume.
Yes. Centerflow does not only show how many leads a campaign generates, but also which leads become customers and how valuable they are. This helps you stop guessing and start investing in campaigns that actually drive revenue.
Centerflow is built for long and complex customer journeys. Whether a sale takes days or months, all touchpoints are connected. You can see how early interactions like ads, content or email contribute to deals that close much later.
Centerflow connects visits across sessions and devices into one journey where possible. This means you see the full path a customer takes before converting, instead of fragmented sessions that hide the real impact of marketing.
Yes. Centerflow uses first-party tracking and is built with privacy in mind. It works with consent management platforms and does not rely on third-party cookies. You remain in control of your data and stay compliant with modern privacy standards.
Absolutely. Many agencies use Centerflow to prove marketing value to clients. It allows you to clearly show which channels and campaigns generate leads and revenue, making reporting more transparent and strengthening client relationships.
By showing which marketing efforts generate real customers and revenue, Centerflow helps you confidently shift budget away from underperforming channels and invest more in what works. Most users stop optimizing for clicks and start optimizing for impact.
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