Centerflow combines Meta data with first-party tracking and lead outcomes, so you see what happens after the click and which campaigns really drive revenue.
Meta Ads
Integrating Meta Ads with Centerflow brings your Facebook and Instagram campaigns into a single first-party attribution view.
Overview
Integrating Meta Ads with Centerflow brings your Facebook and Instagram campaigns into a single first-party attribution view. Once connected, campaign, ad set and ad performance from the Meta Ads platform can sync into Centerflow. This allows you to connect every click and impression on Facebook and Instagram to real website behavior, lead submissions and revenue outcomes. Instead of relying on isolated, modeled conversions, you see the full journey from ad view to form fill and closed deal.
By adding Meta Ads as an integration in the Centerflow dashboard, you can:
- Import performance data for campaigns, ad sets and creatives from both Facebook and Instagram
- Connect Meta clicks and visits to first-party tracked sessions and leads on your website
- Understand which audiences and creatives actually convert into qualified leads or customers
- Compare Meta Ads performance with channels such as Google Ads, LinkedIn Ads and TikTok Ads in one consistent model
- Make smarter budget decisions based on real business outcomes rather than platform reported conversions alone
Meta Ads powers campaigns across Facebook, Instagram, Messenger and the Meta Audience Network, giving brands access to large and highly targeted audiences. When you connect Meta Ads with Centerflow, every lead and sale can be traced back to the exact campaign and touchpoint that triggered it. You gain the clarity to see which combinations of audience, creative and placement truly work and where to stop spending.
FAQ’s
Yes. Because campaigns and placements are synced at campaign and ad level, you can analyze performance per network while still using one consistent attribution model.
By seeing which campaigns, audiences and creatives generate real leads and revenue, you can pause underperforming activity and double down on the work that actually converts.