Centerflow recognizes the visitor on your own website and retains that origin when they click through to your Cloudbeds booking engine. The booking is therefore linked to the right channel.
Cloudbeds
Integrating Cloudbeds with Centerflow shows which campaigns and channels generate direct bookings, even when the booking takes place in your Cloudbeds booking engine.
Overview
Many hotels and hostels send visitors from their own website to a Cloudbeds booking engine on a different domain. That's exactly where the guest's origin gets lost at the most important moment. Centerflow keeps track of the visitor across the domain boundary, so every direct booking arrives in Centerflow as an order, including amount and booking details, linked to the campaign that generated it.
What you get with Cloudbeds and Centerflow:
- Direct bookings from your Cloudbeds booking engine arrive in Centerflow as orders, including the amount
- Tracking continues from your own website to the Cloudbeds environment on another domain
- All booking details come along, such as arrival and departure date, number of nights and room type
- Use bookings as conversions in your reports and analyses
- See per campaign, keyword and channel how many bookings and how much revenue come in
- Compare your ad spend with actual booking revenue
- Discover which channels bring in guests who actually book
FAQ’s
The direct bookings that start on your own website. Bookings that come in entirely outside your site, for example through a booking platform, are not part of your own marketing and are excluded.
Yes. The booking value comes along, so you see the actual revenue per campaign and channel.