Centerflow links Google Ads data to first-party sessions, leads and revenue, so you can see which campaigns actually deliver valuable outcomes instead of just clicks.
Google ads
Connect Google Ads and send data from Google Ads with Centerflow.
Overview
Integrating Google Ads with Centerflow makes it easy to connect your search, shopping and display campaigns to real first-party attribution. Once configured, campaign, ad group, keyword and ad-level performance data from Google Ads can flow into Centerflow. This allows you to move beyond anonymous conversion counts and see which search terms, audiences and ads actually result in qualified leads, opportunities and revenue. You stop guessing what works and start measuring the full journey from first click to closed deal.
By adding Google Ads as a source in the Centerflow dashboard, you can:
- Import campaign, ad group, keyword and ad-level metrics for unified cross-channel analysis
- Connect Google Ads clicks to first-party sessions, form submissions and other key events on your website
- See which keywords and campaigns generate high quality leads instead of just traffic and impressions
- Combine Google Ads spend and performance with downstream revenue data to understand true return on ad spend
- Use accurate, unsampled first-party tracking to validate or challenge the numbers you see inside Google Ads itself
Google Ads is one of the most widely used advertising platforms, allowing businesses to reach potential customers across Search, YouTube, Display and Shopping placements. By integrating Google Ads with Centerflow, you turn performance reporting into a complete marketing story. Each lead can be traced back to the original query, campaign and touchpoint, so you know exactly which investments drive real business results and which do not.
FAQ’s
Yes. By combining keyword level data with Centerflow’s lead and revenue tracking, you can identify which search terms bring in high intent visitors and which mostly waste budget.
You move from channel specific, cookie based numbers to a single, consistent attribution model that covers your entire customer journey and shows the real impact of Google Ads.