You connect Mews to Centerflow once. After that, every new direct booking arrives automatically as an order, with amount and booking details.
Mews
Integrating Mews with Centerflow shows which campaigns and channels generate direct bookings, including the revenue per booking.
Overview
With Mews, the hospitality management system, you manage your rooms, guests and bookings. By connecting Mews to Centerflow, every direct booking that starts on your own website arrives as an order, including amount and booking details. Centerflow retains the guest's origin, even when the booking is completed in the Mews booking engine, so you see the actual booking revenue per campaign and channel.
What you get with Mews and Centerflow:
- Receive direct bookings from Mews as orders in Centerflow, including amount
- Tracking continues from your own website to the booking engine
- Booking details come along, such as arrival and departure date and number of nights
- Use bookings as conversions in your reports and analyses
- See per campaign, keyword and channel how many bookings and how much revenue come in
- Send bookings to Google Ads as offline conversions with value
- Compare your ad spend with actual booking revenue
FAQ’s
The direct bookings that start on your own website. Bookings that come in through a booking platform are not part of your own marketing and fall outside of it.
Yes. You send direct bookings with their value to Google Ads as offline conversions, so your campaigns optimise for real booking revenue.