Centerflow lets you compare both platforms fairly in one model, so you can see where Microsoft Ads adds incremental value and which campaigns deserve more focus.
Bing (Microsoft) Ads
Integrating Bing (Microsoft) Ads with Centerflow connects your campaigns across the Microsoft ecosystem to first-party tracking and attribution.
Overview
Integrating Bing (Microsoft) Ads with Centerflow connects your campaigns across the Microsoft ecosystem to first-party tracking and attribution. Once connected, campaign, ad group, keyword and ad-level performance metrics from Microsoft Ads can flow into Centerflow. This allows you to link clicks from Bing Search and partner placements to real sessions, leads and revenue, rather than treating Microsoft as a secondary channel that is hard to measure. You get clear insight into how Microsoft Ads contributes alongside Google Ads and other platforms.
By adding Microsoft / Bing Ads as an integration in the Centerflow dashboard, you can:
- Import Microsoft campaign, ad group, keyword and ad-level metrics into a unified reporting view
- Connect Microsoft clicks to first-party tracked sessions, form submissions and orders on your website
- Identify which search terms and campaigns bring in incremental, high quality traffic that other platforms miss
- Compare Microsoft Ads performance directly with Google Ads using the same attribution and revenue data
- Decide where Microsoft fits in your overall mix based on real lead and revenue impact
Microsoft / Bing Ads is Microsoft’s advertising platform that serves ads across Bing Search, Microsoft Start, MSN and partner properties. When integrated with Centerflow, it becomes a clearly measurable part of your acquisition strategy. Every lead and sale from this channel can be traced back to its original campaign and keyword, so you see whether Microsoft Ads quietly outperforms expectations or needs adjustment.
FAQ’s
Yes. By linking keyword level data to leads and revenue, Centerflow shows which search terms bring in genuine customers and which mostly generate noise.
With clear, first-party insight into both Microsoft and Google performance, you can shift spend toward the campaigns and platforms that deliver the best return.